Research + Insights

Research-driven work focused on analysis, strategy, and informed decision-making. It features case studies, reports, and briefs that explore market trends, audience behavior, and brand positioning. The work emphasizes translating insights into actionable, strategic recommendations.

Chatham County Health Department

Project Lead + Strategist

Led formative research for a social marketing campaign addressing childhood lead exposure in Chatham County. I designed and conducted surveys and in-depth interviews, then analyzed and synthesized findings into key behavioral insights around awareness, access, and trust. This research informed a data-driven campaign strategy shaped by community needs and public health communication.

American Eagle Outfitters

Project Lead + Strategist

Led the development of a comprehensive marketing brief analyzing American Eagle Outfitters’ position within a competitive retail landscape. I conducted a situational analysis, evaluated brand positioning, and synthesized financial, market, and consumer insights. Working with a team of strategists, I collaborated to translate these findings into strategic recommendations focused on sustainability, personalization, and strengthening relevance among Gen Z consumers.

Analyst

Developed a case study examining Meta’s GDPR-related data privacy failure and its broader implications for brand positioning and public trust. I analyzed the gap between legal compliance and stakeholder expectations, then proposed recommendations centered on transparency, ethical communication, and rebuilding credibility in a highly regulated environment.

Boeing

Analyst

Developed a public relations case brief analyzing Boeing’s 737 MAX crisis and its impact on brand trust, stakeholder relationships, and financial performance. I evaluated the company’s communications strategy through a stakeholder and reputational lens, then delivered recommendations focused on transparency, organizational accountability, and long-term reputation recovery.