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Design + Creative
Visual work across branding, graphic design, and creative concept development. Projects range from campaign assets to standalone creative pieces, all guided by conceptual thinking. Each piece prioritizes clarity, cohesion, and purposeful design.
The Academy at GS&P
Art Director
Served as art director for a poster created for The Academy at Goodby Silverstein & Partners, designed using only the program’s three colors. I developed the visual concept and executed the design in Illustrator, partnering with copywriter Bryan Abarca. The final piece, “Creativity Dissected,” explored creativity as layered and internal through a bold, concept-driven visual system.
Propeller: A Force for Social Innovation
Graphic Designer
Designed and produced a comprehensive welcome packet for Propeller’s Impact Accelerator to onboard newly admitted founders. Starting from a blank document, I structured and built the full layout, integrating content, timelines, and resources. I collaborated with leadership, including the CEO and communications team, to refine messaging and ensure alignment with program goals and user experience.
KickDry
Copywriter
Served as copywriter for a series of digital marketing graphics for KickDry, collaborating with art director Annika Padilla to develop cohesive advertising creatives. I wrote taglines and copy to pair with product visuals, creating assets optimized for Google Ads, Meta Ads, and social media. The work focused on value communication, brand consistency, and visual clarity.
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